SANTA MONICA, Calif. (June 2, 2020) – Upstart snack foods company JimmyAsh arrives in major Texas cities this week with the rollout of its flagship Go Free® brand at the 10 upscale Central Market stores owned by H-E-B, the dominant grocery retailer in Texas.
Go Free has the taste and crunch of mainstream potato chips but with far better nutritionals including 70% less fat. Substantial innovation enables Go Free chips to be made without the deep-frying process used by the makers of traditional potato chips. The patented and natural Water-Air cooking™ process, pioneered by JimmyAsh, also involves proprietary cooking equipment and sustainable, environmentally-friendly production methods. Central Markets will carry three flavors of the all-natural Go Free potato chips as well as its unique mini fries product.
“Central Market is the perfect environment for Go Free,” said Jamshid Ashourian, founder of JimmyAsh LLC. “Their beautiful stores provide customers with a wide choice of high-quality foods that are new or unique. Their shoppers will really appreciate having a healthy alternative to mainstream potato chips that doesn’t compromise on flavor or crunch.”
About JimmyAsh LLC
JimmyAsh, LLC has invented game-changing, patented technology that makes mainstream snack foods with superior nutritionals. By circumventing the traditional deep-frying process, its first branded line of products, the all-natural Go Free® brand snack foods, achieves the delicious taste and crunchy texture consumers desire, but with significantly less fat than leading mainstream competitors. With its state-of-the art manufacturing facility in Bakersfield, Calif., JimmyAsh is on a mission to produce innovative foods that will lead to healthier communities and a healthier planet.