Go Free Foods Make Nationwide Debut With Expansion Into Sprouts

SANTA MONICA, Calif. (April 1, 2024) – Upstart snack foods company JimmyAsh arrives in nationwide Sprouts locations today with the rollout of its flagship Go Free® brand at over 400 stores from coast to coast. Sprouts now carries all six flavors of the all-natural potato chips as well as its newest mini fries product.

“Go Free and Sprouts are both committed to expanding access to nutritious food options,” said Jamshid Ashourian, founder of JimmyAsh LLC. “We are proud to partner with one of the nation’s leading grocery providers to advance this mission with the introduction of Go Free foods to its nationwide selection of innovative products with lifestyle-friendly ingredients.”

Go Free products have the taste and crunch of mainstream potato chips, but with far better nutritionals – specifically 70% less fat and 25% fewer calories. Instead of the deep-frying process used by the makers of traditional potato chips, Go Free employs patented Pure Crisp™ technology pioneered by parent company JimmyAsh. The result is an irresistibly crunchy chip made from whole fresh-sliced potatoes with a taste, color, texture and mouthfeel that consumers will love.

The current collection of Go Free products includes Sea Salt Potato Chips, Sour Cream & Onion Potato Chips, Sweet Potato Chips, Barbecue Potato Chips, Mini Fries and new Cheesy Mini Fries. In January 2024, the brand unveiled all-new packaging that highlights the company’s use of proprietary technology to bring consumers a more satisfying and nutritionally balanced snack.

About JimmyAsh LLC

JimmyAsh LLC has invented game-changing, patented technologies that make mainstream snack foods with superior nutritionals versus conventionally made alternatives. Its first branded line of products, the all-natural Go Free brand snack foods, are made from fresh vegetable and fruit slices and have 70% less fat than leading mainstream competitors. With its state-of-the art manufacturing facility in Bakersfield, Calif., JimmyAsh seeks to globally supplant deep-fried snack foods with nutritionally balanced options that don’t compromise taste or texture. More information at www.jimmyash.com.

About Sprouts Farmers Markets, Inc.

True to its farmstand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States, Sprouts employs approximately 31,000 team members and operates more than 400 stores in 23 states nationwide. To learn more about Sprouts and the good it brings communities, visit about.sprouts.com.