Jamshid Ashourian
Founder, Chairman and CEO
Founder, Chairman and CEO
- Over 25 years of executive and management consulting experience with extensive experience in inventing, developing and commercializing healthy food products.
- Founded ProVita, Inc., invented and patented “Fruit For Life” shelf-stable drinkable fruit. (Company sold to PepsiCo in 2003.)
Ray O’Brien
Chief Customer Officer
Chief Customer Officer
- Over 25 years of CPG industry experience with proven performance across sales, marketing and general management assignments.
- Has held entrepreneurial assignments in world-class organizations and brands including General Foods, Nabisco, Campbell’s and Pinnacle Foods.
- Consistently successful track record of improving sales, profits and market share, and building shareholder value.
Laurie Keeler
Director of Research and Development/Quality Assurance
Director of Research and Development/Quality Assurance
- Over 28 years of food processing and product development experience, conducting research covering a wide spectrum of foods with special focus on unique food products.
- Extensive product/process development role at the Food Processing Center as well as USDA Dairy inspection and quality assurance knowledge, with many projects involving confidential industry consulting in all areas of pilot plant processing as well as bench top development, process feasibility evaluations, ingredient functionality testing and scale up to commercialization of all types of food products.
Karen Randolph
Chief Marketing Officer
Chief Marketing Officer
- Proven leader in developing consumer insights and implementing successful marketing strategies with over 25 years of experience and a comprehensive marketing research background focused on providing actionable results.
- Vast experience in food: Kraft (Macaroni and Cheese, BBQ sauces, Tombstone Pizza), ProVita, YoCrunch Yogurt, Arby’s.